Your End to End Event Services and Production Agency.

We are a California based boutique event & experiential production agency with 50+ years of combined experience.

From large scale productions, festivals, to exhibiting booths and curated intimate dinners, we look to bring our passion for connectivity and character to everything we do.

With professionalism, dedication, ingenuity & panache, every event reminds you why you’d do it all over again.

Our Services

  • Our effective strategy and planning allows us to create unforgettable experiences that align with our clients' goals and visions. With meticulous attention to detail and a focus on innovation, we ensure each event is executed seamlessly from conception to realization.

  • Our collaborative nature and versatile team produces enables us to design and develop a mere vision into reality.

  • We thrive on transforming ideas into tangible, captivating experiences, combining creativity and precision to craft events that leave a lasting impact.

  • We handle all production needs, from technical logistics to supplier relationships to ensure not only a successful event but also a stress-free client experience.

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WORK

We’re only as extraordinary as our clients.

  • Working with Paula is amazing. She sweats all the small stuff for you so you can focus on what you do best. Clearly, without Paula, our team would have had an amazing conference in April of 2022. She kept us focused, helped us pick a theme that separated us from all the other vendors in style that made them jealous, and she kept us on task.

    Erroin Martin, CRO
    Archipelago

  • I have loved working with Paula and team over the years. Her creativity, professionalism, and positive vibes are far beyond any other vendor partners I work with.  She is always responsive and loyal. I never have to worry about my projects when Paula is involved due to her dedication to her vendors. Words cannot express my appreciation.

    Mindy Roark Aldridge, Event Director
    Bright Rentals

  • I had the opportunity to work closely with Paula for TrailheaDX 2018 and from the very beginning, she was incredibly attentive to my questions, interests and my curiosity to learn from her. She takes the time to help her team members and guide them to be successful so in turn, the entire team can succeed. She is a killer producer and is always thinking 10 steps ahead. She is meticulous and doesn't quit until the job is complete.

    Grace Chung
    Google

  • It’s hard to write a recommendation for Paula without it sounding like she is too good to be true, but that’s what you get when you work with her. Paula is a bright, dynamic, well-organized production leader. Her expertise was evident during every step of the major programs we worked on with Salesforce and she anticipated and solved issues before they even happened. She is also tenacious with details and that led to time and budget savings for our programs. On top of all that she is a pleasure to work with, even through stressful situations. I look forward to working with Paula again in the future!

    Brad Gottesman, Event Director of Trailhead Marketing
    Salesforce

  • Paula is an extremely passionate and hardworking individual. I am fortunate enough to work under a driven leader who has taught me the ins and outs of the event production world. She is a quick problem solver, always has a go-getter attitude, and is caring towards everyone around her. She is always willing to teach me and guide me, which is why I would work with Paula on any given event.

    Robyn Fong, Events Marketing Manager

  • Paula and team were a delight to work with. They’re professional, diligent and creative with a can-do spirit that is critical for success in the unpredictable world of events.

    Senior Marketing Manager
    Archipelego

  • I have worked with Paula on two shows now: TrailheaDX and Dreamforce 2018. From start to finish, she was a tenacious and charismatic leader. Her commitment to the team’s success and attention to detail are just a couple of her strongest attributes. Working with her has taught me to embrace the learning curves that come with the event industry. She takes those learning curves and files them away in her sharp memory bank. A true problem solver, I have yet to see her shy away from a challenging situation. I would recommend her to anyone in search of a senior producer capable of major planning and results.

    Madaline Ganton, Freelance Art Director

  • Working with Paula and her team was an absolute pleasure. They are fantastic from brainstorming ideas to making things happen on the day. We wouldn't hesitate to work with them again.

    Chris Hall, Marketing
    Floodflash

  • Paula and I have worked together at multiple large-scale, high-pressure events. She’s always knowledgeable, responsive, detail-oriented, and — even when the situation is really tough — friendly. Thanks for everything you do, Paula!

    Reid Carlberg, Marketing Trailblazer
    Salesforce

  • I've worked with Paula for two years on Dreamforce. She is a talented event producer. Her attention to detail and ability to get things done on a tight timeline are outstanding. Even more valuable, I never worry if something will be done the right way when she's handling it. Looking forward to continuing to work with her in the years to come.

    Laura Pelkey, Customer Security Awareness
    Salesforce

  • Paula was my counterpart at GPJ while I was coordinating the IoT Zone for Dreamforce at Salesforce. The IoT Zone is an incredibly complicated and fast moving space and Paula was a steady, professional and confident ally to making it successful. She was rapid in her responses and pro-active in any action items we needed to get done. The event was not anything I could ever have been successful by myself and Paula was definitely one of the people instrumental in making it succeed. Easily and highly recommended.

    Josh Birk, Senior Director, Developer & Evangelist
    Salesforce

  • Paula's drive and motivation to help others alter the momentum of a company for the greater goal of success. Her ability to conceptualize and her strengths in sourcing completely transforms events and the way clients enjoy themselves. From designing a space to transformations within the business structure she has the eye for re-organizing a business for the better.

    Julia Szendrei, Owner & Creative Director
    Julia Szendrei

  • Paula is a consummate professional. She is quick with wit, as well as with her efficiencies. I have worked alongside her, and know that she leaves no rock unturned, and no t's uncrossed. She has been known to cross some eyes. Her budget management is on point, and her ability to see the big picture and manage the details is to be envied. I would highly recommend her for large-scale corporate planning and management.

    Deb Goeden, Executive Producer
    Dig It, LLC

  • Paula is absolutely amazing when it comes to all things event planning. I had the pleasure of working with her to produce a Raider Nation event. She was always so very helpful and managed to find solutions of making our party affordable. To top it all off, she is very fun and knows how to connect with myself and so many others.

    Vivian Chau, Financial Controller
    Security Code 3

  • Great energy and positive attitude. Paula will always go above and beyond to get the job done and strives for perfection.

    Touria
    Sheraton Dallas

  • Paula is one of the sharpest, most energetic partners I have worked with. Her passion and creativity are apparent in her work from email communication to conference calls to onsite management. When working with her, I knew I had nothing to worry about because all details were handled flawlessly. In addition to her tactical skills, she is a pleasure to work with.

    Carley Crose, CMP, CIS
    Southern Land Company

  • Paula's energy and passion for bringing brands to life made her one of Diageo's greatest advocates and event managers. She not only inspired me and my fellow ambassadors to be even stronger in the field, but she also valued our input and used it to further optimize our events. The 2 years I spent working under her were a couple of my most fun and rewarding through out my marketing career.

    Theo Trapalis, VP & Account Director
    Salesforce

  • Paula is a proactive and tireless contributor. I have worked with Paula for over 3 years and she continues to impress me with her creative touch, attention to detail, and passion for events. I would highly recommend Paula for any position as she naturally rises to the occasion and works great in a team environment.

    Lindsey Munden, Event Manager
    MKTG

  • I was lucky to work with Paula for a number of years. Over this time I found Paula to be hardworking, very detail oriented and an amazing manger of people. Paula can relate to the big picture whilst getting what's necessary done on a local level. With Paula's passion and commitment to success she will be a valuable addition to any company.

    Martin Dunn, On-Premise Sales Manager
    Moët Hennessy

  • There are events and then there are moments. Loaded Agenda knows how to create moments. I've worked with Paula for the last 10 years and there's no question that her productions stand apart from the rest – and she makes the process fun!

    Brandon Summers, Violinist

  • I've had the pleasure of working with Paula for more than 4 years, as a vendor for many of her events. She is extremely efficient, possess great communication skills, and consistently produces events that are unique, fun, and highly relevant to her audience. Paula is a true professional and always a pleasure to work with.

    Michael Chan, Business Owner

  • Working with Paula has been a great pleasure. She is attentive and communicative when dealing with complex financial responsibilities in a timely professional manner whether it is with me or the client. Her personality and experience allows for quick, accurate results that are needed in a fast paced agency like, MKTG. She is able to deftly handle all the marketing, managerial, and financial responsibilities like a true leader.

    Michael McCreedy, Director FP&A
    Precision Value & Health

  • Paula is very passionate about anything she does and really puts in the hard work to get things done. She is very detail-oriented and has a way of looking at things from a different angle and making sure all the little things get taken care of with great organization. She is very responsive when presented with different ideas and ways of getting events planned. She has great communication skills and discusses projects that help everyone to understand what needs to be done and how to get it done. Also, good at getting things handled in crunch time and keeping a calm head when things start to get chaotic, especially during the holiday busy season.

    Mary Gularte, Freelance Promotional Model

  • Paula is innovative, creative, and passionate about her work. I've learned a lot from Paula over the past year working in the California market. She has helped me with new ideas to present to my team to strengthen processes and smarter ways of working with clients. Paula is always the first one to dive in and tackle a project to then share her findings. She’s always one step ahead and looks out for her team. This has allowed all four markets in California to become cohesive in practices and strategies, bringing us together as a solid unit. Paula is a great leader and I’m lucky to call her my colleague.

    Victoria Hilger, Event Manager
    MKTG

  • I have worked along side Paula for about 2 years. Paula is dedicated to the business, results oriented, and hard working. Paula is able to juggle a diverse work load, between managing her internal business as well as managing her team.

    Omar Martin, Leader, Brand Builder
    MKTG

  • I have known Paula professionally for 1 year and when it comes to event planning and execution, look no further. Consistently, she has outperformed the competition with her creativity and passion that lends itself to unique, interactive and memorable brand experiences. She is timely in her communication and efficient and effective during production. I use her for my events every chance that I get because I know the brand will be represented in the best way possible.

    Travis Tucker, Director Of Biz. Dev
    The Lost Explorer Mezcal

  • Paula has great organizational skills and excels under pressure. I have had the pleasure of working with Paula at extremely large promotional events representing very popular name brands and Paula understands her brands' demographic and knows how to reach it in a creative, fun and energetic manner. I highly look forward to working with Paula again in the future.

    David Watterson, Stunt Performer
    Pirates Dinner Adventure

  • I've had the pleasure of working with Paula and the Loaded Agenda team on multiple occasions. From the initial planning phase to final execution, there was never any doubt that my event would be anything less than perfect! The team makes it a point to take every aspect into consideration, no matter how big or small. Paula is extremely efficient and understands the importance of time and money, and as a client I value that and appreciate it. She is my go-to for any event needs and will continue to be for all my future events.

    Joseph Vu
    DVD.com, NetFlix

  • Paula is a very hard worker and has such a pleasant manor that she always makes work seem fun and you feel important. She has great compassion for people she works with and brings you in as if you have been there forever. I stand by her in anything she does

    Kai R, Hair Stylist
    Galleria Hair

  • I have worked with Paula for about four years now when it comes to event planning and execution, she is the best. Consistently, she has performed at a top level,with her unmatched creativity and passion makes her stand above anyone else. She is timely in her communication and effective I work with her for my events every chance that I get, because I know she will do the best to represent our brand in the best way possible.

    James Moss, Owner & Winemaker
    J. Moss Winery